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FREE Webinar:
The Habit Builders Masterclass

| With Dr Heather Mckee

How behaviour science supports habits and long-term motivation

19 Feb 2026
10am PST / 1pm EST / 6pm GMT
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FREE Webinar: 
The Habit Builders Masterclass

| With Dr Heather Mckee

How behaviour science supports habits and long-term motivation

19 Feb 2026
10am EST / 6pm GMT

Why attend

Don’t miss this opportunity to learn from one of the world’s leading behaviour scientists.

This masterclass explores how behaviour science helps strengthen motivation, build habits, and support long-term engagement, and how those principles can be applied in fitness settings to improve consistency and member outcomes.

In this session you'll lean:

attendance

The behaviour science behind regular  
attendance

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How to support long-term  
motivation

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Simple changes that strengthen engagement

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Turn behaviour science into everyday practice

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About Dr Heather McKee

Dr Heather McKee is a leading behaviour scientist specialising in motivation, habit building and long-term lifestyle change.

Heather translates behavioural research into practical approaches that help people stay active, confident and engaged

She has worked with internationally recognised organisations including:

Public Health England
NHS programmes
Bupa
WeightWatchers
Fitbit
Unilever
Babylon Health

logomark_white@2x

About Dr Heather McKee

Dr Heather McKee is a leading behaviour scientist specialising in motivation, habit building and long-term lifestyle change.

Heather translates behavioural research into practical approaches that help people stay active, confident and engaged

She has worked with internationally recognised organisations including:

Public Health England
NHS programmes
Bupa
WeightWatchers
Fitbit
Unilever
Babylon Health

Who should attend

Fitness club owners and operators | General managers | Personal trainers and coaches | Member experience teams

Save your spot