INDEPENDENT GYMS

Build a gym community members want to be part of

Myzone is motivation technology (Mo-Tech) that helps independent gyms compete with the big chains by building a connected, motivated member community, without the operational overhead.

TURN MEMBER MOTIVATION INTO GROWTH

The gyms that retain members longer are the ones that create value beyond access

Myzone helps you transform everyday workouts into more engaging experiences, giving members more reasons to attend, and more reasons to stay.

Up to 25%

better retention

Up to 35%

more visits

"We've seen a clear shift in behaviour. Members are more consistent, more connected, and more likely to stay active beyond the first 90 days."

Anthony Grower

Group Fitness Manager, Multi-site Operator

BUILD HABITS THAT KEEP MEMBERS COMING BACK

Built for behavious change, backed by science

Myzone applies behavioural science to create experiences that strengthen motivation, build habits, and keep people engaged over time.

Real-Time Feedback

Real-Time Feedback

Members see the immediate impact of their effort through colour-coded heart rate zones and Myzone Effort Points (MEPs) — a live, visual coaching tool that makes small group and 1:1 sessions easier to run and more engaging for members.

 

Gamification

Gamification

Challenges, leaderboards and streaks turn group fitness into something members compete for, not just attend.

 

Social Connection

Social Connection

Friends, likes and comments build the community feel that keeps independent gyms competitive with the chains, connecting members to a global community of movers beyond your four walls.

 

Effort as the Core Metric

Effort as the Core Metric

Every member can succeed, whatever their starting point, building a truly inclusive gym culture.

 

MEPs: The Effort Currency

MEPs: The Effort Currency

Members earn Myzone Effort Points (MEPs) for effort, not outcomes — one simple, easy-to-understand metric that works for every fitness level. The longer they stay consistent, the higher their status level climbs, turning consistency itself into the achievement. 

 

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"Behavioural research shows that feedback loops, social accountability, and mastery experiences are the strongest predictors of long-term adherence. Motivation Technology brings these levers together, transforming short-term engagement into sustainable behaviour change."

Dr Heather McKee

Motivation Science Advisor, Myzone

Myzone gives your team the tools to optimise classes and programming

Design

Class Creator

Create structured, heart-rate-based workouts that align with your coaching style, member goals and training formats. Build consistent sessions, refine your programming and give coaches the tools to deliver great experiences every time.

DELIVER

Instruct

Bring your workouts to life with guided programming, exercise demonstrations and live effort feedback. Instruct helps coaches deliver consistent experiences across classes, small group training and different coaching environments.

ENGAGE

Zone Match

Turn training into an interactive experience. Members match their effort zone to the target colour on screen, earning points by staying in the right zone. Because every member trains against their own personalised effort zones, everyone has the opportunity to succeed, regardless of fitness level.

Explore the Full Myzone Ecosystem

App-eco

Myzone App

Keep members connected through progress tracking, Challenges, achievements and community features.

Explore the app →

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Live Display Screens

Create immersive training experiences with live heart rate zone displays that bring energy and engagement into the room.

See in-club screens →

Owners-Portal-Screens

Owner's Portal

Understand engagement across your membership, run Challenges and identify opportunities to support members before motivation drops.

Explore the Owners Portal →

Devices-eco

Flexible Device Options

Give members the choice to connect using their own smartwatch or a Myzone wearable.

See device options →

Launch Myzone with Confidence

From onboarding and staff training to launch campaigns and ongoing marketing support, Myzone gives you everything you need to drive adoption from day one. Access professionally designed launch assets, monthly Challenge campaigns and a library of ready-to-use marketing resources through the Myzone Marketing Portal—all backed by a team that's here to support you every step of the way.

 

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BUILD A COMMUNITY MEMBERS DON'T WANT TO LEAVE

Ready to see how Myzone can support your gym?

The strongest gyms create experiences people want to return to. Myzone helps you deliver more engaging workouts, smarter coaching and stronger communities, turning members into lifelong participants.