The State of Global Exercise Behaviour 2025

What truly drives member engagement, consistency, and retention 

Unlock a global dataset revealing how real people build lasting exercise habits, and how you can apply it to grow your business.

Based on anonymised and aggregated Myzone user behaviour data from 2025 

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The difference between growth and churn is consistency.

Members who show up regularly stay longer. 
The question is: what actually drives that behaviour? 

This report reveals what actually keeps members coming back, using real-world behavioural data from Myzone users across the globe. 

A new understanding of motivation

Traditional thinking treats motivation as something that rises and falls. 

The data shows something different. 

Built through: 

Consistency
Routine
Social connection

What You’ll Learn

What drives real engagement (and what doesn’t) 

Using global data across gyms, homes, outdoor training, and everyday activity, this report uncovers:

  • Why 3.5 workouts per week is the tipping point for habit formation
  • How social connection drives 47% more activity
  • Why consistency matters more than intensity
  • How behaviour changes across age, gender, and geography
  • When your members are most likely to workout, and why it matters

What motivates members today: longevity, not performance
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Why It Matters for Operators

Turn insight into impact.

This report gives you a practical framework to:

  • Increase visit frequency
  • Build consistent member habits
  • Improve retention and lifetime value
  • Create more engaging, community-driven experiences
  • Align your offering with how people actually behave

 

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