Education and resources for fitness operators

Explore the latest thinking, research and practical guidance on member motivation, exercise behaviour, engagement and retention, created to help you better understand what keeps people moving and coming back.

FEATURED RESOURCE
Whitepaper: Motivation That Moves- The Science of Behaviour Change in Fitness

Discover the behavioural science behind lasting exercise habits and learn how Motivation Technology helps fitness operators increase engagement, build consistency and improve member retention.

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Behaviour Report

The State of Global Exercise Behaviour 2025

Unlock a global dataset revealing how real people build lasting exercise habits, and how you can apply it to grow your business.

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Momentum Online – The Science Behind Motivation

Where Behavioural Science Meets Business Growth

A webinar combining the latest behavioural science with real-world operator experience to show how lasting member habits translate into stronger retention and sustainable business growth with Myzone.

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Habit Builders Masterclass

Habit Builders Masterclass with Dr Heather McKee

Learn how behavioural science can help you build stronger member habits, increase engagement and create experiences that keep people coming back. Watch the on-demand masterclass with Dr Heather McKee and discover practical ways to turn motivation into long-term consistency.

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The data does the talking. Members can see their effort, chase their next Status Level, and celebrate together — it's changed how our floor feels.

Gym Manager

Multi-Club Fitness Operator

TRUSTED BY LEADING OPERATORS