How Westpark Fitness Unlocked €1.1M+ in Retained Membership Revenue With Myzone

What changed

Myzone gave Westpark something simple: a way to make effort visible, and a reason for staff and members to talk about progress instead of just attendance. Members walk into class and see their effort reflected back to them in real time. They get recognised by name for showing up, hitting a milestone, or simply getting back on track after a quiet month. They see their own progress reflected in colour, in comments, in a T-shirt or a leaderboard, and they start to see themselves differently: as someone who shows up, who’s improving, who belongs. 

That shift shows up in the numbers. Members using Myzone visit the club 33% more often and are 20% more likely to still be members after 12 months. And for members who’ve stuck with it for the long term, more than 370 have been active Myzone users for three years or more, and 216 for over five. That loyalty adds up to an estimated €1.1M in retained membership value for the club. 

None of that happens by accident. Kevin makes sure every staff member, not just the coaches, has time set aside each day to notice and celebrate what members are doing: 

That small daily habit is what makes members feel seen, not just tracked, and it’s a big part of why they keep coming back. 

A community members are proud to belong to 

Myzone has become part of the everyday language of the club: members see each others workouts on the screens, chat about their Myzone Effort Points (MEPs) and progress over coffee, and show up for each other in group classes and challenges. Staff know members by name and by story, not just by membership number, and take the time to comment, connect and celebrate every win, big or small through the Myzone app. 

Two Myzone challenges run every month — one for members, one for staff — with around 300 people taking part each time, and winners chosen by prize draw rather than leaderboard rank, so newer and less confident members feel just as welcome to join in as the club’s fittest regulars. Team-based challenges have proved especially popular, turning individual effort into something shared. Achievements are celebrated in class, on social media, and even on branded towels and water bottles — small touches that make progress feel like something worth celebrating together. 

The result is a club where members don’t just train alongside each other, they show up for each other. That sense of belonging is, as much as any single feature, what keeps people coming back month after month, year after year.