How Proinsight Turned Employee Wellbeing into a Business Advantage

The challenge

As hybrid working becomes the norm, many organisations face the same challenge: how to create a strong company culture when people are not always located in the same place at the same time. 

Proinsight, a dynamic mystery shopping and consumer experience specialist operating across London and Cirencester, has found an answer. By embedding Myzone into the heart of its employee experience, the business has created a healthier, more connected workforce while strengthening engagement, reducing absence and improving staff retention. 

Hybrid working gives employees flexibility, but  means many colleagues spend much of their working week physically separated from their teammates and the wider business.  

Proinsight wanted every employee to feel connected to colleagues, invested in the business and motivated to contribute their best, regardless of where they happened to be working that day. 

The business also recognised that investing in employee wellbeing would deliver wider commercial benefits. Healthier, happier employees are more engaged, more productive and more likely to stay with the organisation. 

The challenge was finding something that could genuinely unite people across locations, generations and working patterns, regardless of age or fitness level.

The approach

Rather than treating wellbeing as an optional employee benefit, Proinsight embedded Myzone into the employee experience from day one. 

Every employee receives a Myzone Switch during onboarding, not as a perk, but as an introduction to one of the company's most important cultural initiatives.  

During their first week, new starters are shown how Myzone works, encouraged to join the community and invited into the next monthly challenge. From day one, they're part of something that extends well beyond their immediate team or job role. In fact, many employees tell friends and family about receiving their Myzone Switch as part of joining Proinsight, an indication of just how distinctive the experience has become. 

Traditional workplace wellbeing initiatives often appeal to employees who are already active, unintentionally leaving others behind. Myzone takes a fundamentally different approach. By rewarding effort rather than fitness or athletic ability, everyone has the opportunity to contribute equally, whether that’s a 22-year-old graduate in the London office or a colleague in their fifties based in Cirencester. 

By rewarding effort, Myzone creates friendly competition without excluding anyone. In many challenges, some of Proinsight's most active participants are the employees least likely to describe themselves as "sporty", demonstrating that effort, not athletic ability, is what drives engagement. 

Every month, the company's all-hands meeting begins with Myzone. Before operational updates or business performance are discussed, the previous month's challenge is celebrated, winners are recognised and the next challenge is launched. Employees earning more than 1,300 MEPs are entered into a prize draw, while departments compete for the highest average score. Dedicated team WhatsApp groups spring into life throughout the month, with colleagues encouraging one another to reach their goals.  

Teams are regularly mixed to encourage new relationships across offices and functions, helping colleagues who may never work together day-to-day feel part of the same business.

The results 

Myzone has helped Proinsight create a culture where employee wellbeing, connection and engagement are part of everyday working life. 

Business outcomes 

Proinsight's investment in building a connected, wellbeing-focused culture is reflected in wider business performance. Whilst Myzone’s business impact is not measured in isolation it is considered to be a major influencer on the below.

• Employees lose an average of just 1.6 working days a year to sickness—around 63% lower than the UK average of 4.4 days per employee.

• The company's estimated sickness absence rate is just 0.62%, well below the UK private-sector benchmark of 1.7%.

• Staff retention continues to outperform the wider professional services sector in the 12 months from June 2025 until June 2026 staff retention at Proinsight averaged 77% against the industry benchmark of approximately 70.5%. Proinsight aims to keep this average above 75%. 

Organisational Impact 

Since introducing Myzone, Proinsight has seen a number of significant organisational benefits:

• Around 90% of employees actively engage with Myzone every month

• Employees working from home, in different offices and on client sites remain connected to their colleagues through shared challenges and daily interaction in the Myzone app.

• Employees who previously described themselves as inactive are now exercising consistently.

• Walking groups, lunchtime runs and informal activity sessions have developed organically as colleagues encourage one another beyond the monthly challenges.

• Wellbeing has become part of the company's identity rather than an optional extra.

• Everyone encouraged and supported to achieve the government’s recommended monthly activity target.

• Friendly competition has become part of everyday conversation, creating shared experiences between colleagues from different generations, departments and locations.  

Perhaps the clearest sign of Myzone's success is that participation is no longer driven by management, it's driven by employees themselves. Monthly challenges are anticipated, colleagues encourage each other through team chats, and healthy rivalry has become part of everyday conversation. What began as a wellbeing initiative has evolved into a defining feature of Proinsight's culture.