At Myzone, we’ve always believed movement should feel good, be celebrated, and connect people — not just track numbers on a screen.
Now, as we enter our next chapter, we’re unveiling a refreshed brand that reflects who we’ve become: bigger, bolder, and more focused than ever on motivating the world to move.
Since 2011, Myzone has inspired millions to move more, move better, and feel great doing it. From gym floors to garage workouts, we’ve turned effort into community – redefining what wearable technology can do when it’s built around people, not performance alone.
Why we’ve evolved
Over the years, Myzone has grown fast, with new products, fresh app features, and a thriving global community. But as we evolved, our brand needed to evolve too.
Our old logo and visuals had served us well but were starting to feel complex and dated in today’s digital-first world. And our imagery leaned too heavily toward elite athletes, when we know Myzone is for everyone, no matter where or how you choose to move.
We wanted our brand to better reflect who we are today: inclusive, motivating, and built for every mover.
Listening first: how we approached the brand refresh
Before making any changes, we listened to you. We spoke to our community to understand what people love about Myzone and where we could improve.
We tested our logo, colours, imagery, and messaging with real users to make sure the new direction felt right. The feedback was clear: you felt the brand was ready for a refresh.
Everyone agreed it was time for an update, not just to the visuals, but across the entire experience, from creative assets to the product and app design.
But one message stood out above all: Don’t lose what makes Myzone, Myzone.
So, while we’ve refreshed our look, we’ve made sure to preserve the distinctive elements you know and love.
What’s new
Our new logo is clean, bold, and flexible, easy to recognise whether you see it on a gym screen, your smartwatch, or the Myzone app.
We’ve stripped back visual clutter to make our design more timeless, more digital-friendly, and uniquely ours.
You’ll also notice a refreshed app interface that brings this new look to life, modern, intuitive, and designed to make every part of your Myzone experience more motivating.
It’s still built around what matters most: your effort, your progress, and your community.
What this means for you
This brand refresh is more than just a new logo, it’s a reflection of how we’re growing with you. We’re building tools and experiences that make movement fun, social, and rewarding.
As Tom Davies, Global Marketing Director for Myzone, says:
“As Myzone continues to grow, our focus remains on enhancing the user experience, making it easier, more engaging, and more motivating than ever. The new look captures that evolution, bringing clarity, energy, and inspiration to every touchpoint, from the app to the products, and to the gym floor.”
Jay Worthy, CEO of Myzone, adds:
“We’re proud of what Myzone has achieved so far, and this brand refresh is part of our continued journey, one that keeps us focused on motivating the world to move.”
A new chapter
You’ll start seeing the new Myzone look across our app, products, website, and content in the coming weeks. It’s the same Myzone you know and love, just evolved for the future.
Because while our look has changed, our purpose never will: to motivate the world to move.
