Myzone changes the way The Body Factory Sydney does fitness
The Body Factory gym in Sydney chooses Myzone due to its overall features and because it can easily operate independently within the gym, helping the club to effectively increase member retention. The club takes pride in offering a holistic approach to health and fitness through group fitness gym memberships, personal training, and yoga. Their team believes in a welcoming environment for all, regardless of a person’s level of fitness, or health and fitness needs.
Wearable technology has trumped the top spot for leading trends within the health and fitness industry of recent. With customers demanding more ‘me’ information about personal performance, it is a no brainer for clubs to implement a technology strategy that will enhance their unique selling point. The Body Factory has embraced this trend with the goal in mind to better meet their customers’ needs and ultimately stand out from their competition. The Body Factory adopted Myzone.
"Myzone is ideally suited in both our group fitness classes as well as during personal training sessions"
“We were introduced to Myzone originally through online search and then a trial at Fitspo, Sydney. We chose Myzone due to its overall features and because it could operate independently within the gym. The fundamental for wearable tech in our view is heart rate followed by calorie tracking, making Myzone an ideal start. Customers always want to know how they are performing during any workout, and Myzone is ideally suited in both our group fitness classes as well as during personal training sessions, said Chris Gianotti, co-owner of The Body Factory.
Studies have shown that Myzone increases member club visits by 33%, and increases membership retention by 24%, in comparison to those members that don’t use Myzone. However, the biggest challenge gyms face with wearable technology is implementing a successful deployment strategy. If club operators don’t successfully engage members using the technology, it will simply become a flashpoint, which after a couple of months ends up sitting on a shelf never to be dusted off until the following January. However, The Body Factory has proven that with personal and proper onboarding processes, Myzone can easily become an integral part of the gym.
"Our members love their Myzone Effort Points and always track and monitor how many they earn during their workouts"
“In implementing Myzone we went for a ‘Big Start’ approach with 100 members receiving a belt on opening weekend as part of a Challenge package. The ‘challenge’ feature in Myzone was perfect to gamify and bring a friendly, competitive edge to our facility. Our members love their Myzone Effort Points and always track and monitor how many they earn during their workouts. Because of this, Myzone has become a part of our fitness challenges held 3 times a year,” said Gianotti.
Members thrive on the real time feedback and performance summaries from their workouts, allowing users to increase effort depending on their individual goals and operate in their right heart rate zone. With a variety of features such as Zone Match classes or MZ-Instruct, trainers and coaches can take full advantage of a suite of products that help to engage their members and free up their attention to focus on form and class motivation.
"The real time information provided keeps our clients working efficiently and effectively"
“Our trainers all use the system themselves during their own fitness classes. The real time information provided keeps our clients working efficiently and effectively throughout their workout to help get the best results that we strive to deliver,” said Gianotti.
Myzone works for the fitness enthusiasts as well as those new to exercise by providing an enhanced, feel-good workout experience. If you would like to explore how Myzone could improve your member’s workout experience, we would love to hear from you! Click Here to speak with a Myzone team member and get started.
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