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The MZ-3 feature in The Observer is syndicated on The Guardian online. The MZ-3 activity belt is deemed the ‘Cool Kit’ piece of the week, and the perfect way to get to “know your limits” when exercising. With “accurate, real time feedback”, there are “no excuses” to avoid hitting the gym this January.

This particular gift guide delves into the types of items to buy for sports lovers. Furthermore, the article lists the MZ-3 heart-rate monitor for someone who is “on a mission with their fitness goals then treat them to this”. It is noted that “once strapped around their rib cage, it provides real time feedback on heart rate, calories and effort”.

The newest body analyser on test, the MZ-20 is also the most comprehensive. Geared more towards serious training than general weight loss, it supplies readouts (as a percentage and weight) that no other scales offer.