Match the scalability of chain gyms with the individuality of gym goers, using Myzone

Jan 21, 2020 10:57:10 AM by Mike Beeney

Myzone x chain gyms-1The fitness industry has undergone significant changes over the past several years. Any industry leader understands it is important to create a unique member experience, provide engagement, and build community. Like many other industries, the ...

Published in Groups, Myzone, Challenges, wearable technology, member engagement, member retention, Heart Rate Training, chain gyms

Avoid the New Year Slump and Improve Client Retention

Jan 3, 2020 9:00:00 AM by Grace Kerr

Improve client retention with Myzone

It’s that time of year again amidst the holiday season, spirits are up, ambitions are high, and the inspiration to vow to become a better version of yourself is apparent. The ...

The top 10 fitness trends to consider in 2020

Dec 20, 2019 9:00:00 AM by Dave Wright

top 10 fitness trends for 2020

It’s that time of year again when the fitness world prepares to tackle the latest trends that are swarming the industry. The ...

Published in HIIT, Myzone, Gamification, wearable technology, fitness marketing, member engagement, member retention, Heart Rate Training, Personal training, ACSM

3 tips for faster, stronger, better Fitness Marketing with Myzone

Dec 13, 2019 11:26:05 AM by Emmett Williams

emmett blog cta

Many gym operators assign the value of Myzone to member engagement, retention, and lifetime value. While they are not wrong, this statement overlooks the fact that the platform can also be used in marketing, not only from a positioning and awareness ...

Published in Myzone, wearable technology, fitness, fitness marketing, member engagement, member retention

5 Ways to Motivate Members with Myzone

Nov 15, 2019 3:56:09 PM by Tamara Bailey

cover-1Motivation is the driver for behavior. It is proven that attendance is the biggest predictor for members likelihood of dropping out and repeated exercise is essential to achieve results. Ensuring members feel motivated to show up, work out and do ...

Published in clubs, Groups, HIIT, trainers, Myzone, Gamification, Challenges, wearable technology, fitness, Motivation

Google acquires Fitbit: what does this mean for your data?

Nov 6, 2019 5:12:35 PM by Nicole Maue

Fitbit has recently announced that the company has entered into a definitive agreement to be acquired by Google LLC for a fully diluted equity value of approximately $2.1 billion.

What does this mean, exactly?

Deep in the fitness industry for more than 12 years, Fitbit has agreed to sell the brand to Google to continue ...

Published in Myzone, Google, Fitbit, wearable technology, fitness

A step by step guide: 7 ways to increase membership sales

Oct 23, 2019 6:34:28 PM by Ron Sobiek

sales blog-1

The fitness industry continues to welcome new competition every year.  While more and more clubs are popping up, we haven’t seen the same uptick in club memberships.  So, the question remains what it has always been; How can I increase my membership ...

Published in clubs, Myzone, Sales

The Myzone secrets are out: how to position your club against the competition

Aug 16, 2019 3:43:49 PM by Nicole Maue

myzone belt Any gym owner understands that competition is tough, and there’s no way around it. Not only is the fitness industry incredibly competitive, it’s also filled with ...

Published in clubs, Groups, Myzone

How building communities can help increase retention and keep members motivated

Aug 9, 2019 1:13:27 PM by Nicole Maue


People walk into their gym each day with a fitness goal in mind, but often supported with little confidence in achieving it. It is no shock to most that retention within the fitness industry is ...

How clubs can effectively increase retention with Myzone

Jul 20, 2019 12:08:21 PM by Nicole Maue


Today’s fitness industry continues to grow, which means the amount of options for customers to choose from when deciding to purchase a ...