It’s time to rise to the challenge and embrace opportunity

Jul 27, 2020 5:14:23 PM by Vicky Kiernander

With restrictions in place for both capacity and movement, fears about safety and with some members not able to return for health reasons, findings from Europe Active suggest that club operators can expect to reopen with between 30-50% of previous attendance in the first few weeks.

Despite the challenges imposed on our bricks and mortar business, we have the opportunity to ...

Future-proofing your Fitness Business

Jul 8, 2020 1:03:38 AM by Tamara Bailey

Rise to the challenge and embrace opportunity

Market Overview

According to the 2020 Europe Active European Health & Fitness ...

Finding your strategic fit post-lockdown

Jul 7, 2020 8:54:08 PM by Emmett Williams

As we ease out of lockdown and prepare for the opportunities of tomorrow, I think we all recognize that we can’t simply repeat the old business plan. The world has changed irrevocably and it’s time to evolve. 

Despite industry leaders heralding the need for owners and operators to develop a new strategy to optimize this new landscape that we find ourselves in, it’s ...

Myzone and David Lloyd host a Blaze workout as part of #BEACTIVE HOUR

May 27, 2020 8:41:52 PM by David Stalker


DL Europe BeActive - V3-1

Myzone and David Lloyd are encouraging people to unite for an hour of physical activity this Saturday as ...

Can a fitness tracker challenge inspire clients outside of the gym?

May 27, 2020 6:52:22 PM by Billy Burchett

During lockdown, motivating clients to train is more important than ever. Giving them an exercise programme to follow can help, but for many, tracking fitness progress and performance is key to their continued commitment.

If the many stories about people

Published in fitness, fitness tracker, Myzone fitness tracker

Why corporate wellness is important for business

Mar 13, 2020 2:47:11 PM by Dave Wright

cover-4It’s no secret a healthy workforce is a productive workforce, and corporate wellness programmes are enjoying a rise in popularity as a result.

Plenty of research has proven that healthy employees report higher levels of happiness, greater productivity and take ...

Published in Myzone, member retention, ACSM, Myzone fitness tracker, gym owners, corporate wellness

Reward your clients to change their behavior

Mar 13, 2020 11:25:55 AM by Emily Sopo

cover-3As fitness professionals, we are in the business of behavior change. Whether it’s getting a sedentary person to move more, or helping a sometimes-weekend-warrior to develop a regular schedule, or supporting a fat loss client to eat more protein and veggies – we must use ...

Published in Myzone, Emily Sopo, wearable technology, Motivation, member engagement, member retention, Heart Rate Training, Personal training, personal trainer, Myzone fitness tracker

Heart rate monitors: show your members you care

Feb 21, 2020 10:56:27 AM by Jonathan Monks

heart-rate-2020This health industry is changing: no longer can large fitness chains rely on personal trainers or those teaching classes just ‘turning up’ to go through the motions. In the competitive market of twenty-first-century fitness, one ruled by the ...

Published in HIIT, Myzone, Challenges, wearable technology, fitness marketing, member engagement, member retention, Heart Rate Training, Myzone fitness tracker, best fitness tracker, gym owners

3 easy ways smaller gym owners can improve member retention

Feb 20, 2020 10:06:13 AM by David Stalker

3-easy-ways-smaller-gym-owners-can-improve-member-retentionClient retention has long been an issue for smaller gym owners trying to run a year-round ...

Published in Gamification, wearable technology, member engagement, member retention, Heart Rate Training, fitness tracker, Myzone fitness tracker, gym owners

Why effort is the only fitness metric you should be tracking: the rise of fitness trackers

Feb 14, 2020 9:32:27 AM by Jemma Marriott

With built-in preprogrammed and bespoke training challenges, the option to track both personal goals and biodata in real-time, and the use of cloud-based technology to make work workouts more social through gamification, modern fitness trackers are changing the way clients think about fitness. LA Fitness ...
<p id=Published in HIIT, trainers, Myzone, wearable technology, Heart Rate Training, personal trainer, fitness tracker, Myzone fitness tracker, best fitness tracker