Myzone strengthens marketing team with key brand appointment

Myzone has made another significant addition to its team as it prepares for a new phase of growth and expansion.

In her new role as Head of Brand and Communications, Jo Walker brings a wealth of experience in fitness and wellness within the SaaS sector.

Jo has held senior marketing roles at Xplor Technologies and EverCommerce, and most recently served as Chief Marketing Officer at BOX12. Her expertise in building brands and driving data-driven strategies means she is well placed to help shape Myzone’s next chapter.

Fresh energy and a new perspective

“Myzone has built a strong foundation as a globally recognised brand, and I’m excited to bring fresh energy and perspective to contribute its next stage of growth," Jo explains.

“I’m focused on expanding Myzone’s global reach, strengthening its position as a leader in connected fitness, and ensuring we continue to make movement a movement.

“With a clear vision and an incredible community, I look forward to leveraging my experience to elevate the brand, drive strategic impact, and help more people get active through the Myzone ecosystem.”

Strengthening the team for long-term success

Reporting to Global Marketing Director Tom Davies, Jo is the latest in a series of key appointments made by the leading wearable fitness technology brand, aimed at driving product development and business growth.

“We’re thrilled to welcome Jo to the team at such a pivotal time for Myzone," says Tom. "Over the last few months, we’ve been strengthening our global team to position the business for long-term success.

“Each of our recent appointments has an impressive track record in their field, and together they will help drive innovation, accelerate growth and deliver real value to our customers.”

Myzone is focused on expanding the brand’s worldwide reach and influence, supporting industry bodies, club operators and international governments in their bid to tackle the world’s inactivity crisis via connecting people through effort and movement.

For more information about heart rate technology in gyms and fitness spaces, visit the Myzone business homepage.