Myzone set for fitness growth in Spain and Portugal with new role

Continuing on the path of further growth into Europe for fitness professionals, Myzone is excited to welcome Guillermo Aldasoro to the team as the new regional manager for Spain and Portugal.

For the last 15 years Guillermo has been the CEO of Red Wellness, a company that distributes Escape Fitness and Myzone heart rate monitor equipment in the Iberian Peninsula. His previous training and education includes a Degree of Science in Physical Activity and Sport and a Masters in Sport Management.
You can also read Guillermo's introduction in Spanish here.

Growth in fitness, through driven passionate people.

“It’s an important time for Myzone as we expand further into EMEA, and it’s vital that we continue to work with driven, passionate and experienced people to accelerate our growth and provide more tools for operators to build their communities,” explains David Stalker, CEO of Myzone EMEA.

“Guillermo not only knows the fitness industry inside out, but he’s a solutions-orientated professional who understands the true value of education within the physical activity sector. He brings a wealth of experience to the team and I’m excited to welcome him on board.”

Valuable experience that will get more people moving.

Throughout his career in the fitness industry, Guillermo’s goal has always been to help clients improve the service they provide to their users by increasing standards of safety in training, being more precise, generating interactions and offering an immediate reward system that makes exercise habits stick.

With Myzone Effort Points at the core of his new position with Myzone, he’s bringing valuable experience to the team so that he can continue to encourage healthy sports practice and get more people moving.

Technology at the heart of physical activity.

“From my first contact with Myzone, I identified the system as an indispensable tool to complement functional training zones at that time,” explains Guillermo.

“Myzone perfectly reflects the trends of our sector, as it’s increasingly technological, more personalised, while offering immediate information, social interactions, games, prizes, and challenges. All this and more is within the Myzone universe and I’m excited to be a part of it.”

For our Spanish community, meet Guillermo.

Mi nombre es Guillermo Aldasoro, durante los ultimos 15 años he sido el CEO de Red Wellness, empresa que distribuye Escape Fitness y Myzone en la peninsula iberica. Mi formación previa en el sector es la de Licenciado en ciencias de la actividad fisica y el deporte y un posterior Master en gestion de deporte.

Mi primer contacto con Myzone fue a traves de Escape Fitness, y en ese momento identifiqué el sistema Myzone como una herramienta indispensable para complementar las zonas de entrenamiento funcional, que, por aquel momento era nuestro objetivo principal.

Mi nuevo rol dentro de Myzone es el de Regional Manager para España y Portugal.

Nuestro objetivo es ayudar a nuestros clientes a mejorar el servicio que dan a sus usuarios, mejorando la seguridad en los entrenamientos, siendo más precisos, generando interacciones y ofreciendo un sistema de recompensa inmediata basada en los Myzone effort points que fomente la practica deportiva saludable.

Myzone refleja perfectamente la tendencia de nuestro sector, cada vez más tecnológico, más personalizado, queremos información inmediata, interacciones sociales, juegos, premios, desafios. Todo esto y más esta dentro del universo Myzone.