Myzone expands into Pakistan with Sporta distribution partners

2 min read
Tuesday, 22 March 2022

Sporta PK is heading up a new and exclusive partnership with Myzone to distribute heart rate monitor technology in Pakistan. This represents the first time Myzone technology will be available nationwide to operators in the country.

The Sporta team has a strong background in distributing a number of leading fitness brands in the Middle East, and have extended their operations to Pakistan. Sporta PK will manage all aspects of Myzone heart rate monitors and technology, supported by the direct Myzone team in Asia, including logistics with sales and marketing to commercial fitness operators and other vertical markets.

Sporta Pakistan Myzone partnership

Distribution and in-club installation with Sporta PK.

The team will support facilities locally with implementation, training, technical support and ongoing best practice, as operators adopt the technology to engage and retain their members.

As well as distributing products, the launch will also see Myzone installed into the new TriFit brand of clubs as they launch in the country in early 2022.

These clubs will offer world class, state of the art fitness facilities to consumers in Pakistan, fully integrating the Myzone system to their offering.


New and exciting times for fitness in Pakistan.

“We are honoured to extend our working relationship with highly respected Sporta PK,” explains Mike Beeney, director of Myzone Asia Pacific. “Not only do they have significant knowledge and experience of the Myzone product, but also a deep understanding of the fitness market.

“The launch of Myzone into the TriFit clubs will be a great springboard for Myzone into Pakistan, and provide a live showroom to demonstrate the technology within an operating club.

“Pakistan is a new market for us, and working with key partners like Sporta PK will allow international fitness chains such as TriFit to execute our strategy for continued growth into the Asian market.”


A partnership that's already gaining momentum.

Sporta management says: “We are proud and excited about our partnership with Myzone. We feel having the distribution rights for the number one fitness wearable is aligned with our long-term vision to deliver the best fitness brands to Pakistan.

“Our partnership with Myzone has already gained momentum as the highly anticipated fitness chain TriFit will be arriving this year, and will be deploying the Myzone solution in each one of its locations across Pakistan.”


About Sporta PK.

In 2013, Al-Hayat Investment started researching the Saudi health and fitness market, studying the opportunity of becoming the industry’s leading health and fitness company in the Kingdom. In 2015, the Sporta brand was launched and the first showroom was opened in Riyadh to exhibit top quality fitness products.

In 2016, Sporta launched the second and third branches in Jeddah and Al-Khobar covering all the main regions in the Kingdom. Today, the founders have over 20 years of experience in the fitness industry, which enables them to provide fitness solutions for commercial and residential use.

The team also provides the Saudi health and fitness market with a wide range of high-end products, and services including supplying the highest quality equipment, education, and after-sales services.

In 2022, Sporta PK launched to provide fitness equipment and solutions throughout Pakistan. Based on the success of Sporta KSA, best practices and key vendor relationships will be extended throughout the country. Sporta PK has ambitions to become the number one fitness equipment and solutions provider in Pakistan.

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