Fitness industry veteran appointed as new VP of sales AMER

1 min read
Tuesday, 3 August 2021

Myzone is delighted to announce Terry Woods as its new vice president of sales in America. A veteran of the fitness industry, Terry has the perfect skillset to implement positive change at a time when more eyes are on health, fitness and physical activity than ever before.

Fitness industry veteran Terry Woods new Myzone VP of sales

Supporting gyms to prove we're stronger together.

The appointment comes during a period of continued growth from Myzone amid a challenging climate. Building on its foundations of supporting gyms and fitness facilities around the world through heart rate training, the business needed someone who already understood the core values of Myzone over the long term.

“I am so excited with the opportunity to be here at Myzone,” explains Terry. “Over the past 10 years I have engaged with this company as a user, a partner and with many of their leadership team on customer collaboration.

“To have the opportunity to expand my experience with a company that has strong momentum, a solid leadership team and aligns with my personal values could not have come at a better time for me.”

Leadership experience in the fitness industry.

Terry joins Myzone after decades of senior roles improving customer lives working for Star Trac (Unisen, Inc.) and, more recently, Core Health and Fitness. His experience as a leader and strategic thinker will complement an already stellar team who together will continue to make physical activity more fun and engaging for more people.

“After 28 years on the manufacturing side of the business, Terry has a well-earned reputation of being one of the best solutions-based sales executives in our industry,” explains Mike Leveque, Myzone CEO of Americas.

“We look forward to adding his expertise in client success, sales operations and product management to an already solid leadership team looking after our partners in the Americas region of the Myzone business.

“Not only is Terry a natural culture fit with our company, his customer centric approach is perfectly aligned with the way that we have worked with our customers as we have built the company over the last 10 years.”

To contact Terry, email


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